Job Brief

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to promotion.

You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing for our academic programmes that will help our reputation and growth.

Responsibilities

1. Specify different target audiences for different programmes and able to target accordingly.
2. Brainstorm and develop ideas for creative marketing campaigns.
3. Liaise with external vendors to execute promotional events and campaigns
4. Plan and execute initiatives to reach the target audience through digital advertisements channels like FB, Instagram, Linkedin, Google Ads. 
5. Help analyze marketing data by making reports (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies and to analyze marketing spends.
6. Proficiency in email marketing and marketing automation technology, including writing content for newsletters, designing mailers, execution and list refinement
7. Design and execute new lead generation methods, generate new leads, including marketing-qualified leads, and nurture existing leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
8. Improve UX of users from all channels and design best practices for website interface.
9. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid platforms.
10. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.

Requirements

1. Proven experience as marketing specialist or similar role
2. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media/Advertisements etc.).
3. Demonstrable experience in marketing data analytics and tools like Google Analytics.
4. Tech Savvy, proficiency with google drive, docs,sheet etc. and software for email marketing (MailChimp, Sendinblue etc), Ads platforms.
5. Well-organized and detail oriented
6. Exceptional communication and writing skill
7. Content/Copywriting skills
8. Basic design skills for user-friendly platforms like Canva
9. A knack for problem-solving
10. A team player with leadership skills
11. A continuous learner

Location: Rashtram School of Public Leadership, Rishihood University Campus, Sonipat, Haryana

Nature of Role: Permanent

Reporting to:  Sr. Manager (Marketing)

How to Apply: Email your latest CV and Expression of Interest at reena@rashtram.org

Position Summary:

Perform a variety of duties to facilitate research and teaching through Rashtram’s Centre for Wellbeing and Wellness.

Team Overview:

This research assistant role is attached to Rashtram’s Centre for Wellbeing and Wellness, but it is part of the larger academic team at Rashtram that consists of professors, mentors, scholars, and research associates from other centres or departments.

What Rashtram Can Offer You:

1. An opportunity to be part of an ambitious educational institution that aims to create the future leaders India deserves.
2. Rashtram prides itself in having a learning culture, where personal and professional growth through learning is always on. 
3. A work environment where you are your authentic self and are appreciated for the same.
4. A challenging yet flexible workplace. Your professional growth is tracked for excellence and leadership development.
5. Access to connections and resources from the global Rashtram network. 
6. Remuneration is competitive in the market with a very friendly HR policy.

 Skills and Competencies: 

1. Excellent reading skills in English and well-articulated written English, across the genres of academic as well as non-academic writing   
2. Familiarity and comfort with written Hindi and/or Sanskrit
3. Editing and proofreading skills for academic papers, reviews and non-academic articles (English and at least one other Indic language).
4. Familiarity with various research methodologies in humanities and social sciences 
5. Should be comfortable with using MS Word/Excel/Powerpoint, Google doc/sheet/slides; Gmail, Google Meet

Work Performed:

1. Carry out in-depth research and analysis in the fields of Ayurveda, Yoga and Indian Knowledge systems, interconnect them with contemporary practices of Wellbeing and Psychology.
2. Reading selected titles, papers, books, articles etc. and writing summaries or analyses of topics as per requirement 
3. Proofreading and editing research papers and non-academic articles   
4. Reviewing teaching methodologies and ICT platforms for humanities and social sciences disciplines 
5. Writing academic papers, non-academic articles, book/paper reviews
6. Should be able to assist faculty in research, writing and preparing course materials and planning, organization and management of events.
7. Coordinating and organising conferences.  

Minimum Qualifications: 

1. MA in any Humanities and/or Social Sciences Discipline. 
2. Individuals from Psychology or allied fields are welcomed. 

Preferred Qualifications:

1. Those who are either pursuing or have completed a research degree (MPhil/Ph.D.) in psychology/ applied psychology/ philosophy/ comparative literature/ sociology will be given preference.
2. 2 years of work experience as a Research Assistant.

Location: Rishihood Campus, Sonipat, Haryana 

Nature of Role: Permanent

Reporting to: Dr. Mala Kapadia, Professor and Director Centre for Wellbeing and Wellness 

How to Apply: Email your latest CV and Expression of Interest with the Role mentioned clearly in the subject line to mala@rashtram.org  

Apply with latest CV and Expression of Interest at mala@rashtram.org